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After a year in development, we're thrilled to finally be announcing an expansive collaboration with our friends at Giordana Cycling.
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Founded in 1979, Giordana is the definition of a purist's cycling brand, and we couldn't be more excited about forging this partnership with them. Quality. Style. Craftsmanship. All descriptors apropos of Giordana, as both a company and their resulting product, which is produced with passion and dedication, and entirely in Italy. As such, this collection represents something of a collision of contrasts. The modernity and grit of our New York with the history and opulence of their Italia.
The graphic assortment includes some all-time favorites, iterations on existing trademarks, and a number of new designs created by Knowlita specifically for the collaboration. We've also remixed the "G" from Giordana's iconic word-mark logo, which appears both alone and as a pattern throughout the collection.
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Thank you and have a great day.