THE MOTTO

The man, the myth, the legend. @DugLust is the star of the NYON x NY Knicks Holiday 2025 campaign.

We've also collaborated on an original song, "The Motto," accompanied by a music video shot at the World's Most Famous Arena.

Shop the Collection

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Knicks Rafters Windbreaker
$155.00
Multi
Knicks Midtown Varsity Jacket
$315.00
Faded Black
Knicks Rafters Polo Sweatshirt
$175.00
Royal Blue
Knicks Trophies Hooded Button up Jacket
$495.00
Royal Blue
Knicks Downtown Varsity Jacket
$315.00
Royal Blue
Knicks Gardencolor Hoodie
$155.00
Ivory
Knicks Classic Hoodie
$155.00
Faded Black
Knicks Rafters Hoodie
$155.00
Royal Blue
Knicks Give & Go Women's Hoodie
$155.00
Ivory
Knicks Give & Go Crewneck
$145.00
Faded Black
Knicks Classic Crewneck
$145.00
Ivory
Knicks Alumni Crewneck
$145.00
Royal Blue
Knicks Give & Go Women's Crewneck
$145.00
Ivory
Knicks Rafters Sweater
$175.00
Ivory
Knicks Give & Go Sweater
$175.00
Royal Blue
Knicks Classic T-Shirt
$60.00
Ivory
Knicks Give & Go T-Shirt
$60.00
Faded Black
Knicks Alumni T-Shirt
$60.00
Royal Blue
Knicks Gardencolor Oversized Crop T-Shirt
$60.00
Ivory
Knicks Rafters Oversized Crop T-Shirt
$60.00
Faded Black