THE MOTTO

The man, the myth, the legend. @DugLust is the star of the NYON x NY Knicks Holiday 2025 campaign.

We've also collaborated on an original song, "The Motto," accompanied by a music video shot at the World's Most Famous Arena.

Shop the Collection

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Knicks Champs Motto T-Shirt
$75.00
Navy Bone Black
Knicks Watercolor Relaxed Hoodie
$160.00
White
Knicks Motto Polo Sweatshirt
$175.00
Ivory Faded Black
Knicks The Mecca Relaxed Crewneck
$150.00
Ivory
Knicks Motto Relaxed Crewneck
$150.00
Faded Black
Knicks Motto Straight Leg Sweatpants
$110.00
Faded Black
Knicks Watercolor Oversized Crop T-Shirt
$60.00
White
Knicks Motto Box T-Shirt
$60.00
Faded Black
Knicks Boroughs Box T-Shirt
$60.00
Deep Royal
Knicks Kids Motto T-Shirt
$50.00
Faded Black
Knicks Kids Boroughs T-Shirt
$50.00
Deep Royal
Knicks Rafters 9FORTY Snapback
$55.00
Off White
Knicks 1994 9FORTY Snapback
$55.00
Off White Black
Knicks Crossover 9FORTY Snapback
$55.00
Deep Royal
Knicks Trophies 9FORTY Snapback
$55.00
Black
Knicks Crossover 9TWENTY Baseball Cap
$50.00
Off White
Knicks Rafters 9TWENTY Baseball Cap
$50.00
Black
Knicks Trophies 9TWENTY Baseball Cap
$50.00
Off White
Knicks Motto 9TWENTY Baseball Cap
$50.00
Deep Royal Off White Black
NYON x Knicks "Seat of Champions" Art Print
$75.00